2024 Global sales of bunny crafts

2024 Global sales of bunny crafts

According to the relevant data and industry trend analysis of the global Easter crafts market in 2024, the following is a summary of the sales of Easter bunny crafts:

I. Core sales data and trends

1. Explosive growth of cross-border e-commerce

Customized products with bunny patterns as the core (such as T-shirts, metal logos, acrylic lights, etc.) have performed well on cross-border e-commerce platforms. The monthly sales of customized clothing by Chinese POD (print on demand) sellers have exceeded 10,000 orders, among which bunny-themed designs have become a hit in overseas markets.

– Due to the increase in e-commerce penetration in Southeast Asia and Latin America (the Southeast Asian market size is expected to reach US$186 billion and Latin America to reach US$182.7 billion in 2024), the demand for Easter bunny-themed decorations, candy baskets, children’s toys, etc. has surged.

2. Overall growth of traditional festival cultural products

In 2024, the number of new types of traditional festival cultural products in the world will reach 385,000, a year-on-year increase of 25.3%, of which 115,000 new types of festival costumes (such as Easter decorations) will increase by 24.2%; gifts (including crafts) will increase by 40.3%.

The demand for Easter decorations in the Chinese market is significant, the proportion of online sales has increased, and consumers are more accepting of environmentally friendly materials (such as biodegradable clay and recycled pulp products).

3. High-potential subcategories

Ceramic rabbit crafts: The global market demand continues to expand, and the technical barriers are low, but differentiated design (such as intelligent production and environmentally friendly processes) has become the key to competition.
Children’s interactive toys: Easter bunny-themed educational toys (such as Easter egg treasure hunt sets) have increased sales by more than 30% in the European and American markets.

2. Regional market performance

1. Southeast Asia and Latin America

Consumers in the Philippines, Brazil and other places prefer clothing and home decorations with rabbit elements. Shopee platform data shows that the search volume for related products increased by more than 50% in the two weeks before Easter.
The Latin American market has a strong demand for customized rabbit blankets and decorative paintings, and the average customer price has increased by 18% compared with 2023.

2. Mature markets in Europe and the United States

The demand for interior decoration in the United Kingdom, the Netherlands and other countries continues to heat up, and the sales of rabbit-themed wreaths and egg ornaments have increased by more than 200% year-on-year (the base in 2021 is low, but the growth trend will continue in 2024).
High-end customized products in the US market (such as metal rabbit candlesticks and acrylic lamps) are hot-selling through platforms such as Etsy, with a premium space of 30%-50%.

3. Chinese market

The Easter toy market has grown by 8%-10%, and ceramic rabbit crafts have become a key growth category due to increased export orders (mainly to Europe and the United States).
Domestic consumers prefer Easter gifts that combine traditional crafts, such as embroidered rabbit cloth bags and Hanfu-style decorative paintings, with online sales accounting for more than 60%.

III. Driving factors and challenges

1. Growth momentum

Holiday consumption upgrade: Consumers tend to buy crafts that are both decorative and collectible, such as limited edition ceramic rabbits.
Social media marketing: Platforms such as Instagram and Pinterest promote the spread of rabbit-themed DIY tutorials and drive the sales of material packages (such as air-dried clay).

2. Main challenges

Homogeneous competition: Fierce price wars for low-end plastic bunny decorations, with profit margins compressed to 5%-8%.
Supply chain fluctuations: The cost of ceramic and metal raw materials has increased by 20%-25%, and some small and medium-sized enterprises are facing inventory pressure.

IV. Future Outlook

The global Easter bunny crafts market is expected to maintain a compound growth rate of 10%-15% in 2025. Key opportunities include:
Environmental innovation: Develop degradable materials (such as moss-covered decorations) to meet European market regulations.
Intelligent customization: Use 3D printing technology to achieve small-batch rapid production and reduce inventory risks.