2025 Global Craft Market Sales Forecast and Trend Analysis
2025 Global Craft Market Sales Forecast and Trend Analysis
1. Global Market Overall Forecast
1. Market Size Growth
According to multiple industry reports, the global ornaments market size is expected to continue to maintain rapid growth in 2025. Web page 1 points out that the global art and craft market size is US$752.2 billion in 2022 and is expected to increase to US$1,296.6 billion by 2028, with a compound annual growth rate of about 10%. If calculated at this growth rate, the market size in 2025 may reach about US$1 trillion.
– Driving factors: policy support (such as China’s “cultural confidence” policy), consumption upgrades, online channel expansion and global demand growth.
2. Regional distribution characteristics
– Asian dominance: China and India are core growth markets, accounting for about 30% of the global share. Relying on the export of traditional crafts such as ceramics, embroidery, and jade, China is expected to export wholesale crafts to US$20 billion in 2025, a year-on-year increase of 15%; India is known for textiles and jewelry.
– European and American markets: European and American consumers prefer high-end handicrafts and environmentally friendly products, such as precious metal cute crafts (such as gold and silver products) and cultural and creative products. China’s exports of ceramics, silk and other categories to Europe and the United States have grown significantly. For example, a certain ceramic brand has an annual growth rate of 20% in the European market.
– Emerging markets: Demand is strong in countries along the Belt and Road Initiative, and imports of Chinese crafts diy from Southeast Asia, the Middle East and other regions have increased by more than 30%.
2. Sales trends of cute crafts made of different materials
1. Precious metal crafts definition in art
– Investment and consumption dual drive: Demand for precious metal (gold, silver, platinum) crafts easy for kids continues to grow due to their value-preserving properties and artistic value. China’s gold consumption will reach 1,089.69 tons in 2023, and it is expected that sales of investment-type precious metal crafts easy to do at home (such as gold coins and gold bars) will further increase in 2025, especially driven by geopolitical and economic uncertainties.
– Product innovation: Pure gold/silver inlay technology and three-dimensional design have become trends, and consumers’ demand for personalized customization has increased.
2. Traditional material crafts
– Ceramics and jade: Chinese ceramic crafts account for 30% of the global market share, and sales are expected to increase by 15% year-on-year in 2025; the jade market may reach RMB 20 billion due to its outstanding collection value.
– Wood carving and engraving: Environmentally friendly materials (such as bamboo fiber) are widely used, and the sales of a certain brand of environmentally friendly engraving crafts have increased significantly. 3D printing technology combined with traditional engraving technology improves production efficiency and design diversity.
3. Environmentally friendly and sustainable materials
– Consumers’ attention to environmentally friendly materials has driven the growth of demand for green crafts such as bamboo, recycled wood, and natural fibers. For example, bamboo fiber crafts are popular in the European and American markets due to their renewable characteristics, and some companies have improved their competitiveness through environmental certification.
4. Modern creative materials
– Smart home crafts (such as decorations combined with LEDs) and cultural and creative products (such as intangible cultural heritage joint designs) are growing rapidly, with an annual growth rate of more than 20%.
3. Sales channels and technological innovation
1. Online channels dominate
China’s online sales account for more than 50%, and handicraft sales on platforms such as Taobao and JD.com have increased by 25% annually. The live streaming model contributes 20% of online sales, with a live streamer selling more than 1 million pieces in a single month.
– Cross-border e-commerce has become a core export channel, and China’s cross-border e-commerce exports of handicrafts may reach US$5 billion in 2025.
2. Technology empowers production
– 3D printing and CNC engraving technology shorten the design cycle and increase production efficiency by about 30%; VR technology is used to display the production process and enhance consumer experience.
4. Regional market segmentation trends
| Region | Core categories | Growth drivers |
| China | Ceramics, embroidery, jade | Policy support, e-commerce penetration, cultural consumption upgrade of young consumers |
| India | Textiles, jewelry | Revival of traditional crafts, rise of the middle class |
| Europe and the United States | Precious metals, environmentally friendly crafts | Investment demand, sustainable consumption concept |
| Southeast Asia | Wood carving, silk | “Belt and Road” trade facilitation, growing demand for tourist souvenirs |
5. Challenges and opportunities
– Challenges: Fluctuations in raw material prices, unstable supply chains, and imitations impacting the market.
– Opportunities: Cultural IP development (such as national trend design), cross-border cooperation (technology + crafts), and green production certification.
Summary
In 2025, the global crafts market will show a development trend of **diversification, personalization and greening**. The Asian market (especially China) will lead the growth, and precious metals, environmentally friendly materials, and digital production will become key growth points. Enterprises need to cope with competition through technological innovation, brand upgrading and channel expansion, and seize the opportunity of global cultural consumption upgrading.
