
Consumer groups in the global handicraft market in 2025
According to relevant research reports and industry analyses of the global handicrafts market in 2025, consumer groups show a trend of diversification and segmentation and can be mainly divided into the following categories:
1. Middle- and High-End Consumers and Collectors
This group of people has higher demands on the quality, cultural significance, and artistic value of handicrafts, typically has a higher income level, and is willing to pay more for handicrafts with historical heritage, unique designs, or rarity. For example, traditional handmade luxury goods, such as Chinese blue and white porcelain and Indian handwoven textiles, are in high demand among this group.
– Driving Factor: Growing cultural confidence and increasing demand for collections and investments.
– Typical Consumption Scenarios: Luxury art auctions, cooperation with museums, purchasing intangible cultural assets.
2. Young Consumers (Generation Z and Millennials)
Younger consumers are placing greater importance on personalization, innovative design, and practicality, driving the growth of the contemporary arts and crafts market. For example, creative home decor, personalized and customized jewelry, and other products are popular.
Driving Factors: Social media influence, need for personalized self-expression, environmental protection (preference for products made from environmentally friendly materials).
Common Consumption Scenarios: Online customization platforms (e.g., Etsy), pop-up shops, cultural and creative markets.
3. Tourism Consumers
Tourists often purchase handicrafts that reflect local cultural characteristics as souvenirs or gifts. For example, Jingdezhen ceramics, Tibetan thangkas, and Southeast Asian woodcarvings.
Driving Force: Recovery of global tourism and growth in the consumption of cultural experiences.
Supporting Data: In 2019, the sales volume of handicrafts in China’s tourism market accounted for 1.5% (approximately 8.9 billion yuan) and is expected to continue growing in 2025.
4. Online Consumer Groups
With the development of e-commerce, online channels have become a major growth point for handicraft sales. Consumers purchase specialty handmade products at home and abroad through platforms (such as Amazon, Taobao, independent designer websites, etc.).
– Driving Factors: Convenience, a variety of choices worldwide, livestreaming, and other new marketing techniques.
– Typical Features: Not price-sensitive, but pay attention to product display details and user reviews.
5. International Buyers and Cross-Border Consumers
In the context of globalization, demand for traditional handicrafts from China, India, and other countries is growing significantly in markets across Europe, the Americas, and the Middle East. For example, Chinese embroidery and Indian jewelry are performing well at international exhibitions and cross-border e-commerce platforms.
– Driver: Enhance cultural performance and improve cross-border e-commerce logistics.
– Significant Goods: Fine ceramics, ethnic textiles, religious handicrafts.
Summary of Consumption Trends
– Cultural Integration: The combination of traditional craftsmanship and modern design appeals to consumers of different generations (e.g., the cultural and creative products of the Forbidden City).
– Sustainable Consumption: The use of environmentally friendly materials (such as recycled wood and natural dyes) is an important selling point.
– Personalized Demand: Around 30% of consumers opt for customization services, especially in the wedding and home decor industries.
Regional Differences in the Market
– Asia: China and India are dominated by traditional crafts, while young consumers drive innovative design.
– Europe and the US: Prefer a simple, modern style, with a particular focus on brand story and sustainability.
– Middle East and Africa: Demand for products that combine religious culture and crafts (e.g., metal sculptures and carpets) remains stable.
From the above analysis, it is clear that the demographic structure of consumers in the global handicrafts market in 2025 will be complex and dynamically changing. To take advantage of market opportunities, companies need
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